Marivi Lerdo de Tejada is a senior strategist at Crimson, where she helps students maximize their academic and leadership potential while navigating the admissions process for boarding school and college. Prior to becoming an admissions strategist, she worked as a PR and corporate communications executive and consultant for technology and media companies. Marivi is a graduate of Brown University and the parent of a boarding school graduate and college student. Originally from Mexico City, she now calls San Francisco home.